Threads strategy & social comms
In 2023, Kerri joined the team that launched Threads, Instagram’s new app for conversation. Her work on Threads has extended from product launches to brand initiatives, partnerships and company-wide social strategy. Taking learnings from nine years running editorial Instagram accounts, she’s experimenting with new formats. Follow @threads (on Threads and Instagram) to see much of this work.
Recent highlights:
Interviews with David Chang, Charles Leclerc and Becky G
A Threads cake (by Suea Cho)
Commissioned illustrations looking back at each week on Threads