Kerri MacDonald is a Canadian visual editor and writer known for her experimental storytelling.
​Connect with her on Instagram.

INSTAGRAM | Kerri is the editor of @design, an Instagram account by Instagram that publishes profiles of designers around the world. She reports, produces and edits visual profiles and IGTV features focused on design cities ranging from Mumbai to Tokyo.

THE NEW YORK TIMES | In 2015 Kerri launched @nytimes, the core Instagram account for The New York Times. She grew the account to nearly 5 million followers, experimenting with new forms of visual storytelling along the way. Read more about that role.

Over her 9 years at The Times, Kerri's work involved:

• experiments in off-platform storytelling: Instagram Stories (see most of them here)
• spearheading strategy for NYT Instagram accounts, including @nytmag and @nytimesfashion
• training journalists and editors around the world on visual storytelling for social media
• covering breaking news and major events with photography on Facebook and Twitter  
• collaborating on major UGC projects
• telling short stories using archival material on @nytarchives, an account she launched 
• collaborating projects that brought poetry to the news pages
• assigning photographers and collaborating with reporters on the Metro desk in NYC
• editing front-page photography and assigning in Asia from the Hong Kong bureau 
• writing for various parts of the report, including Lens, where she was the first producer
• editing and producing hundreds of blog posts and slide shows for Lens
• early adventures interning for 3 desks: photo, video and metro 

 ON THE SIDE | Kerri is co-producing a podcast about crying in public. 

Kerri received her M.A. from the CUNY Graduate School of Journalism and her B.A. (Honors) from Queen's University. She's aware that this site could be better. One day! 

Photo: Ariana McLaughlin