Kerri MacDonald is a Canadian writer, visual editor and storytelling consultant in Brooklyn. 

INSTAGRAM | Kerri is currently working as consulting editor on @design, an editorial account run by Instagram. She reports, produces and edits visual profiles of designers all over the world.

ON THE SIDE | She is co-producing a podcast about crying in public. 

THE NEW YORK TIMES | In 2015 Kerri launched @nytimes, the primary Instagram account at The New York Times. She curated imagery and wrote for the account, which grew to 4.5 million followers in the years she ran it, and spearheaded Instagram strategy for the newsroom.

Over her 9 years at The Times, her work involved:

• experiments in off-platform storytelling: Instagram Stories (see most of them here).
• guiding strategy for NYT Instagram accounts, including @nytmag and @nytimesfashion.
• training journalists and editors around the world on visual storytelling for social media.
• working on the main social team, covering breaking news and major events, sharing photography across social platforms and collaborating on major UGC projects. 
• telling short stories on @nytarchives, a quirky side project that lives on.
• collaborating projects that brought poetry to the news pages.
• writing for various sections, including Lens, where she was the first producer.
• editing front-page photography and assigning photographers in Asia for the Hong Kong bureau of the International Herald Tribune.
• working with photographers and collaborating with reporters on the Metro desk of The Times.
• interning as a reporter for Metro and a videographer.

 
Kerri received her M.A. from the CUNY Graduate School of Journalism and her B.A. (Honors) from Queen's University. She's aware that this site should be better. One day! 

Photo: Ariana McLaughlin