Kerri MacDonald is a Canadian visual editor and writer known for her experimental storytelling.  

INSTAGRAM | Currently, Kerri is the editor of @design, an Instagram account by Instagram that publishes short profiles of designers, architects and artists in cities ranging from Mumbai to Tokyo. Each month, they highlight design in a different city, telling the stories of people who are designing for a more inclusive, sustainable world. The role calls on a range of skills Kerri has developed throughout her career, including research and production; assigning photographers and videographers; interviewing and writing; editing photos, words and video; and social strategy.  

THE NEW YORK TIMES | In 2015, Kerri launched @nytimes, the core Instagram account for The New York Times. She grew the account to nearly 5 million followers, carving out new forms of visual storytelling that pushed the boundaries for the organization. Read more about that role.

Over her 9 years and 4 roles at The Times, Kerri's work involved:

• experiments in off-platform storytelling: Instagram Stories (see most of them here)
• spearheading strategy for NYT Instagram accounts, including @nytmag and @nytimesfashion
• training journalists and editors around the world on visual storytelling for social media
• covering breaking news and major events with photography on Facebook and Twitter  
• collaborating on major visual projects with user generated content
• telling short stories using archival material on @nytarchives, an account she launched 
• collaborating projects that brought poetry to the news pages
• assigning photographers and collaborating with reporters on the Metro desk in NYC
• editing front-page photography and assigning in Asia from the Hong Kong bureau 
• writing for various parts of the report, including Lens, where she was the first producer
• editing and producing hundreds of blog posts and slide shows for Lens
• early adventures interning for 3 desks: photo, video and metro 

 ON THE SIDE | Kerri is co-producing a podcast about crying in public. 

Kerri received her M.A. from the CUNY Graduate School of Journalism and her B.A. (Honors) from Queen's University. She's aware that this site could be better. One day! 

Photo: Ariana McLaughlin