In 2023, Kerri joined the team that launched Threads, Instagram’s new app for conversation. Her work on Threads has extended from product launches to brand initiatives, partnerships and company-wide social strategy. Taking learnings from nine years running editorial Instagram accounts, she’s experimenting with new formats. Follow @threads (on Threads and Instagram) to see much of this work.

Recent highlights:

• Interviews with David Chang, Charles Leclerc and Becky G

• A Threads cake (by Suea Cho)

• Commissioned illustrations looking back at each week on Threads