In 2023, Kerri joined the team that launched the Threads, which has grown to 400 monthly active users in just over two years. Her work leading Threads Social includes overseeing messaging for product launches, leading company-wide social strategy, and frequent partnerships with public figures and content creators across verticals. 

Follow @threads (on Threads and Instagram) to see much of this work.

Recent highlights:

• Interviews with Cardi B, Serena Williams David Chang, Charles Leclerc and others

• Art commissions, including cakes, logos, and more cakes

• Coverage of Paris 2024, the Emmys, Meta Connect and more

• An ongoing book club, featuring books by Steven Rowley, Riss M. Neilson, Taffy Brodesser-Akner and Ruth Ware

• Commissioned illustrations looking back at each week on Threads