In 2023, Kerri joined the team that launched Threads. Her work leading Threads Social includes overseeing a team of five supporting product messaging, social strategy, community engagement, and partnerships with public figures and content creators across verticals. 

Follow @threads (on Threads and Instagram) to see much of this work.

Recent highlights:

• Interviews with Cardi B, Serena WilliamsDavid Chang, Charles Leclerc and others

• Art commissions, including cakes, logos and more cakes

• Coverage of Paris 2024, the Emmys, Meta Connect and more

• An ongoing book club, featuring books by Steven Rowley, Riss M. Neilson, Taffy Brodesser-Akner and Ruth Ware

• Commissioned illustrations looking back at each week on Threads